I design and build websites that help SaaS startups turn visitors into customers
With over six years in high growth SaaS, I know what works and what doesn’t. Now I partner with founders and their teams to create websites built to convert and grow.
I’m a strategic design partner who thinks like a business owner
I spent over six years at 1Password helping shape the web presence of the fastest growing SaaS company in cybersecurity. I was there when the company increased ARR from $100M to $400M, scaled from 200 to 1,400 employees, and brought four new products to market. That experience taught me what works on a website, what doesn’t, and why most SaaS companies hit a wall where their marketing website can’t keep up with the speed of the business.
Now I bring all of that experience to founders and small marketing teams, helping them create Webflow websites that are set up for growth. I balance strategy, design, and development because I’ve seen how disconnected those things usually are, and what happens when they’re not working together from the start. When a website has a strong foundation, teams can move faster, launch campaigns without cutting corners, and tell a better story at every stage of growth.
That strong foundation doesn’t happen by accident. I approach every project by understanding the business goals, the audience and what’s holding the website back before I jump into design. That way every decision has a reason behind it and nothing is built on assumptions. The result is a website where the strategy is clear, the details are intentional, and every interaction builds trust with potential customers.
“Johnny is an absolute powerhouse both as a designer and as a systems thinker. He doesn’t just deliver high quality creative work, he builds with scale in mind, designing solutions that anticipate what’s coming next. His futurist mindset is one of his superpowers. He has a rare ability to spot hidden requirements early, which means fewer surprises downstream and more resilient, long lasting solutions.”
Patricia Mewdell
Creative Strategist, 1Password
“His designs boosted click rates and conversion rates by an impressive 20%, positioning our website at the forefront of innovative SaaS design. Johnny also consistently produced high quality work at twice or even triple the pace of his peers, tackling complex problems independently and collaboratively with ease.”
Ashish Grover
Engineering Manager, 1Password
“From day one he has stood out as more than just a visual designer. He’s a strategic thinker, a systems builder, and a strong creative lead. Johnny asks smart questions, challenges assumptions, and pushes for solutions that are not only polished but purposeful.”
Joshua McDonald
Brand & Web Designer
Here’s what you can expect when we work together on your project
Strategy before design
Before anything gets designed, I take the time to understand your business, your goals, and who you’re trying to reach. That foundation is what separates design that looks good from design that actually performs and drives real results.
One point of contact
You work directly with me from the first conversation to launch. There are no account managers, no handoffs, and no briefing someone new. That means faster decisions, fewer misunderstandings, and full accountability for the outcome.
Always in the loop
You’ll never have to chase me for an update. I keep you informed at every stage with clear reasoning behind every decision so you always know what’s happening and what’s coming next. No surprises, no gaps, just a clear line of communication from kickoff to launch.
No surprises at launch
Before anything gets signed off, I look for what could break, what’s been overlooked, and what might cause issues at launch or after. Catching those things early is what keeps projects on track and stops problems from turning into expensive ones.
Future proof foundations
I think about where your business is going, not just where it is today. That forward thinking approach means your website and design system are built to scale so your team can keep moving fast without things breaking as your business grows.
Details that build trust
Good enough has never been good enough for me. Every project gets my full attention regardless of scope or size, because the details are what separate design that impresses in a screenshot from design that actually converts visitors into users.